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Please use this identifier to cite or link to this item: http://tede.metodista.br/jspui/handle/tede/677
???metadata.dc.type???: Dissertação
Title: MEMÓRIA TELEVISIVA COMO PRODUTO CULTURAL: um estudo de caso das telenovelas no Canal Viva
Other Titles: The telvision memory as a cultural product: a case study of the telenovelas of the channel cana viva
???metadata.dc.creator???: Fernandes, Julio Cesar
???metadata.dc.contributor.advisor1???: Cunha, Magali do Nascimento
???metadata.dc.contributor.referee1???: Barros, Laan Mendes de
???metadata.dc.contributor.referee2???: Bucci, Eugenio
???metadata.dc.description.resumo???: This research is aimed at studying the television memory, recovered and built by a pay-TV channel, Canal Viva, and the telenovelas from TV Globo displayed by the channel concerned, in order to verify its characteristics as a cultural product and its place in the plot of mediation and social interactions. In order to do so, the following theoretical bases are established, relating them to the concept of memory: culture, identity, imagination, history of TV and the Brazilian telenovelas, television reception (with a focus on mediation) and nostalgia. For this purpose, the methodology, as built-up, is divided into two steps: first, a bibliographic research and then a case study, on which techniques of documentary analysis are applied, guided interviews with representatives from the channel and, finally, a focus group with assiduous viewers of the Canal Viva telenovelas. The goal of this research is to contribute to studies on communication related to television memory, thus affirming its importance in social interactions.
Abstract: This research is aimed at studying the television memory, recovered and built by a pay-TV channel, Canal Viva, and the telenovelas from TV Globo displayed by the channel concerned, in order to verify its characteristics as a cultural product and its place in the plot of mediation and social interactions. In order to do so, the following theoretical bases are established, relating them to the concept of memory: culture, identity, imagination, history of TV and the Brazilian telenovelas, television reception (with a focus on mediation) and nostalgia. For this purpose, the methodology, as built-up, is divided into two steps: first, a bibliographic research and then a case study, on which techniques of documentary analysis are applied, guided interviews with representatives from the channel and, finally, a focus group with assiduous viewers of the Canal Viva telenovelas. The goal of this research is to contribute to studies on communication related to television memory, thus affirming its importance in social interactions.
Keywords: Memory
History of TV
Culture
Telenovela
Identity
Memory
History of TV
Culture
Telenovela
Identity
???metadata.dc.subject.cnpq???: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
Language: por
???metadata.dc.publisher.country???: BR
Publisher: Universidade Metodista de São Paulo
???metadata.dc.publisher.initials???: UMESP
???metadata.dc.publisher.department???: Processo Comunicacionais
???metadata.dc.publisher.program???: PÓS GRADUAÇÃO EM COMUNICAÇÃO
???metadata.dc.rights???: Acesso Aberto
URI: http://tede.metodista.br/jspui/handle/tede/677
Issue Date: 2-Dec-2013
Appears in Collections:Programa de Pos Graduação em Comunicação Social

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